Squares and RectanglesĬonsidering their structural integrity, square and rectangles signify stability and, by extension, trust. On the other hand, when spirals are used alone and are the central focus, they can effortlessly create a dynamic and intense visual. They’re also highly magnetic, so they tend to compete with any other nearby visuals. They’re visually “busy,” and so they counteract images that strive to be calming or easygoing. Spirals have a powerful effect in graphic design, and so should be used carefully. They maximize the effect of a circle “drawing you in,” almost hypnotizing the viewer by keeping and holding their attention. Regarding the principle about how the eye naturally follows lines, spirals take that principle to extremes. Circles never stop, and so neither does the eye when viewing them, giving them a childlike whimsy. For these reasons, they are one of the most popular choices for logos, or at least to frame logos inside them.Īs decorative shapes, such as background decoration or building blocks in other images, circles are playful and graceful, and put viewers at ease.
Because they tend to “invite” the viewers into their “completeness,” circles exhibit a strong sense of community.
Lacking any sharp or jagged edges (which we explain below), circles are a much friendlier shape than the others for encompassing other images within. In graphic design, that opens the door for a lot of uses.Īs borders or frames, circles - and other circular shapes like ovals and ellipses - represent both unity and protection. With that in mind, because a circle is a line that never ends, it represents both movement and completeness. To understand the meaning of circles, you first have to understand one of the basic tenets of optics: the human eye instinctively follows lines. One of the most classic shapes is also one of the most popular in graphic design for its strong connotations.
SHAPES GEOMETRIC FORMS IN GRAPHIC DESIGN PROFESSIONAL
Whether you’re a professional designer looking to brush up your skills, or a beginner trying to make the most out of your social media posts, you can find some advanced graphic design tips below to bring you one step closer to your goals.
SHAPES GEOMETRIC FORMS IN GRAPHIC DESIGN CODE
In this article, we’re going to crack their code so that anyone can use it. Graphic designers, however, understand the meanings of shapes all too well, and use this code to more strategically communicate the right messages for logos, websites, advertisements, or whatever else the job calls for. While most people aren’t consciously aware of what these images mean, they feel it all the same and that’s why some logos feel one way or another. When we see circles, squares, triangles, etc., they elicit predictable reactions in our subconscious. Like individual words, shapes also represent distinct ideas, and people interpret them without even knowing it.
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